Broad Creatives

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Broad Creatives’ communications design blog is meant to inspire and inform. Curated by our dynamic team, we offer creative insight, inspiration, and strategic marketing tactics to power your brand’s identity.

The Broad Blog

Broad Creatives’ Communications Design Blog is meant to inspire and inform. Curated by our dynamic team, we offer creative insight, inspiration, and strategic marketing tactics to power your brand’s identity.

 

Favorite Font Friday - Arquitecta

Every Friday we’re sharing some font love. Today’s feature is the “rational geometric” typeface used in our logo design for The Panel. I seem to have an affinity for South American font designers and this team from Chilean-based Latinotype – the foundry behind this week’s favorite – is no exception. Designed by Daniel Hernández and Miguel Hernández, here’s ARQUITECTA.

Image credit:  myfonts.com

Image credit: myfonts.com

Arquitecta is a sans serif with sixteen styles. With its Bauhaus-inspired triangular A and concentric O, this typeface is perfect for projects that call for an early 20th-century Modern sensibility without looking dated. Though I am partial to setting it in all-caps, there’s a progressive range in the full character set. By utilizing a small x-height and two-story lowercase “a”, this otherwise minimalist font boasts a distinct personality. Optimized for readability at scaling sizes, Arquitecta was designed “with humanist proportions suitable for text layout and continuous reading.” Check out the ink traps in the graphic below:

Image credit:  myfonts.com

Image credit: myfonts.com