Broad Creatives

Blog

Broad Creatives’ communications design blog is meant to inspire and inform. Curated by our dynamic team, we offer creative insight, inspiration, and strategic marketing tactics to power your brand’s identity.

The Broad Blog

Broad Creatives’ Communications Design Blog is meant to inspire and inform. Curated by our dynamic team, we offer creative insight, inspiration, and strategic marketing tactics to power your brand’s identity.

 

Favorite Font Friday - Bridone

Every Friday we’re sharing some font love. This week’s favorite is an elegant serif that just so happens to be the font used for the word the “broad” in our logo, BRIDONE.

Image credit:  myfonts.com

Image credit: myfonts.com

I first discovered Bridone while on the hunt for a font with a good ball terminal. (You know, that circle hanging down from the “c” in our monogram?) While the Broad Creatives monogram was ultimately hand-drawn, the rabbit hole led me to the work of Spanish font designer, Josep Patau. Josep is a self-taught lettering artist whose debut font, Anduaga was a revival from Joseph de Anduaga y Garimberti, an 18th century calligrapher credited with making Spain a center for fine handwriting.

Bridone is available in 24 weights and styles. I am especially fond of the bold italic varietal; if Bridone Bold Italic were a person, I would want to be friends. S/he’s well-read, empathetic, comely, and charismatic. My feelings about serif fonts have come a long way. For the first decade+ of my graphic design career, I outright avoided them. But like a Rioja tempranillo, my appreciation for quality serifs — especially those with a robust range of styles and weights – has improved with maturity.

Fun fact: Bridone is a word comprised of “British” (a nod to the Victorian era that inspired the glyphs) and “Didone”.

Image credit:  myfonts.com

Image credit: myfonts.com