Favorite Font Friday - Gotham
Every Friday we’re sharing some font love. This week, I’m kicking things off with a Hoefler & Co. sans-serif that – I’m not afraid to admit – we work with a lot: GOTHAM.
Is it basic? Maybe. But I will always stand by my choice to use it. Gotham is attractive and unassuming. Assertive and approachable. With a comprehensive range of weights and widths, the Gotham family is as varied as it is prolific. The Thin and Light weights have an irresistible Modern elegance, while Bold through Ultra pack serious punch. Gotham is an ideal typeface for brands that need robust font systems with depth, accessibility, and a tasteful dash of style.