Broad Creatives

Blog

Broad Creatives’ communications design blog is meant to inspire and inform. Curated by our dynamic team, we offer creative insight, inspiration, and strategic marketing tactics to power your brand’s identity.

The Broad Blog

Broad Creatives’ Communications Design Blog is meant to inspire and inform. Curated by our dynamic team, we offer creative insight, inspiration, and strategic marketing tactics to power your brand’s identity.

 

Favorite Font Friday - Gotham

Every Friday we’re sharing some font love. This week, I’m kicking things off with a Hoefler & Co. sans-serif that – I’m not afraid to admit – we work with a lot: GOTHAM.

Image credit:  typography.com

Image credit: typography.com

Is it basic? Maybe. But I will always stand by my choice to use it. Gotham is attractive and unassuming. Assertive and approachable. With a comprehensive range of weights and widths, the Gotham family is as varied as it is prolific. The Thin and Light weights have an irresistible Modern elegance, while Bold through Ultra pack serious punch. Gotham is an ideal typeface for brands that need robust font systems with depth, accessibility, and a tasteful dash of style.

Image credit:  typography.com

Image credit: typography.com